Matt Mars

Departmental Faculty

Associate Professor

Fellow, Cardon Academy of Teaching Excellence

Director, CALS Career Center

Dr. Matt Mars Heashot


Matthew M. Mars 2020 CV

Matthew (“Matt”) M. Mars, Ph.D. is an Associate Professor of Agricultural Leadership and Innovation and the Director of Graduate Studies in the Department of Agricultural Education at The University of Arizona. He is also a Fellow in the Cardon Academy of Teaching Excellence in the College of Agriculture and Life Sciences. Dr. Mars teaches undergraduate and graduate courses relevant to social innovation, entrepreneurial leadership, and agricultural development in both rural and urban communities.  His research agenda generally aims to identify new insights on and develop a deeper understanding of the educational and organizational factors and dynamics that foster agricultural and community development.  His research is notably interdisciplinary with collaborations that intersect communication, ecology, and marketing.  The topical areas of interest that Dr. Mars is currently focusing on include: the system-level work (i.e., institutional entrepreneurship) associated with local food system development, the organizational ecosystem metaphor, and the socialization and professional development of women graduate students in the agricultural and STEM disciplines.  His research is published in journals such as the Agriculture and Human Values, Higher Education, Journal of Agricultural Education, The Journal of Higher Education, Journal of Management Inquiry, Organizational Dynamics, and the Review of Higher Education. Dr. Mars earned a Doctor of Philosophy degree through the Center for the Study of Higher Education at the University of Arizona. 

Educational Background

The University of Arizona
Center for the Study of Higher Education                                          
Doctor of Philosophy, May 2006
Major: Higher Education Administration

Northern Arizona University                                                          
Master of Education, December 1998
Major: Counseling/Human Relations

Utica College of Syracuse University                                              
Bachelor of Arts, May 1995
Major: Sociology/Anthropology

Teaching Responsibilities

ALC 410/510 Entrepreneurial Leadership in Agriculture and the Life Sciences
ALC 411/511 Principles and Applications of Organizational Innovation
ALC 422 Communicating Knowledge in Agriculture and the Life Sciences
AED 621 Program Planning and Evaluation


Mars, M. M. (2020). Inter-organizational dynamics and the ecology of localized entrepreneurship. Community Development, 51(1), 53-71. doi:

Mars, M. M., & Bronstein, J. (2020). The population ecology of undesigned systems: An analysis of the Arizona charter school system. Journal of Organization Design, 9(17), 1-18. doi:

Mars, M. M., & Schau, H. J. (2018). The jazziness of local food work: Organization level ingenuity and the entrepreneurial formation and evolution of local food systems. Rural Sociology, 84(2), 257-283. doi:10.1111/ruso.12244

DeKoker, T., Mars, M. M., Torres, R. M., & Quist, T. M. (2018). Wild greens knowledge and consumption: A qualitative exploration of human agency in the Southern Arizona food system. Food, Culture & Society: An International Journal of Multidisciplinary Research, 21(3), 331-349. doi:10.1080/15528014.2018.1451040

Jeffers-Sample, A., Mars, M. M., Rice, A. M., & Torres, R. M. (2018). Examining the Entrepreneurial Leadership Proclivities of Extension Educators. Journal of Extension, 56(6 Article 6FEA4).

Mars, M. M., & Bronstein, J. (2018). The promise of the organizational ecosystem metaphor: An argument for biological rigor. Journal of Management Inquiry, 27(4), 382-391. doi:10.1177/1056492617706546

Mars, M. M., & Schau, H. J. (2018). What is Local Food Entrepreneurship? Variations in the Commercially and Socially Oriented Features of Entrepreneurship in the Southeastern Arizona Local Food System. Rural Sociology, 83(3), 568-597. doi:10.1111/ruso.12197

Mars, M. M., & Torres, R. M. (2018). Developing collegiate student proclivities to entrepreneurial leadership. Journal of Leadership Education, 17(4), 110-129. doi:10.12806/V17/I4/R7

Cubillas, S., Mars, M. M., Torres, R. M., & Sias, P. M. (2017). Tourist Authenticity and Value Co-Creation: An Exploration of Two Local Wineries in Southeastern Arizona, USA. Journal of Rural and Community Development, 12(1), 34-54.

Mars, M. M. (2017). Entrepreneurial Science and the Training and Aspirations of STEM-Focused Agriculture Graduate Students: An Exploration. NACTA Journal, 61(1), 33-40..

Mars, M. M., & Hart, J. (2017). Graduate STEM-Based Agriculture Education and Women Agriculturalists: An Agency Perspective. Journal of Agricultural Education, 58(3), 256-274. doi:10.5032/jae.2017.03256

Mars, M. M., & Schau, H. J. (2017).Institutional entrepreneurship and the negotiation and blending of the Southern Arizona local food system. Agriculture and Human Values, 34(2), 407-422. doi:10.1007/s10460-016-9722-3

Mars, M. M. (2015). The Meaning and Relevancy of Entrepreneurship and Innovation: An Exploration of Agriculture Teacher Preparation and Perspectives. Journal of Agricultural Education, 57(3), 55-69. doi:10.5032/jae.2016.03055

Mars, M. M., & Ball, A. (2016). Toward the Development of a Holistic Agricultural Literacy Taxonomy. Journal of Agricultural Education, 57(1), 56-72. doi:10.5032/jae.2016.01056

Mars, M. M., Szelényi, K., & Bresonis, K. (2016). Who am I versus who can I become? Exploring women’s science identities in STEM Ph.D. programs. Review of Higher Education, 40(1), 1-31.

Zamudio, J. M., Mars, M. M., & Torres, R. M. (2016). A Qualitative Exploration of Entrepreneurial Learning among Southern Arizona Small-Scale Farmers and Ranchers. Journal of Extension, 54(2).

Mars, M. M. (2015). From bread we build community: Entrepreneurial leadership and the co-creation of local food businesses and systems. Journal of Agriculture, Food Systems, and Community Development, 5(3), 63-77.

Mars, M. M. (2015). Interdisciplinary entrepreneurial leadership and the development of agricultural innovators. Journal of Agricultural Education, 56(3), 178-194.

Mars, M. M., Bronstein, J., & Sullivan, T. L. (2015). The ecosystem of dark networks: A biological perspective. Combatting Terrorism Exchange, 5(3), 31-36.

Mars, M. M., & Torres, R. M. (2014). Enhancing Agricultural Leadership Education through the Inclusion of Entrepreneurial Principles and Practices. NACTA Journal, 58(4), 284-289.

Mars, M. M., Szelényi, K., & Bresonis, K. (2014). Science and engineering doctoral student socialization, logics, and the national economic agenda: Alignment or disconnect?. Minerva, 52(3), 351-379.

Mars, M. M., & Burd, R. M. (2013). Impact over revenue: Toward a social entrepreneurship model for university technology transfer. Journal of Entrepreneurship and Organization Management, 2(1), 1-7.

Mars, M. M., Burd, R. M., & Panayi, N. D. (2013). The promise of digital (mobile) health in cancer prevention and treatment .9 (5), 613-617.. Future Oncology/Future Medicine, 9(5), 613-617.

Mars, M. M., & Ginter, M. (2012). Academic innovation and autonomy: An exploration of entrepreneurship education within American community colleges and the academic capitalist context. Community College Review, 40(1), 75-95.

Mars, M. M., & Rhoades, G. D. (2012). Socially-oriented student entrepreneurship: A study of student change agency in the academic capitalism context. The Journal of Higher Education, 83(3), 435-459..

Mars, M. M., Bronstein, J., & Lusch, R. F. (2012). The value of a metaphor: Organizations and ecosystems. Organizational Dynamics, 41 (4), 271-280.. Organizational Dynamics, 41(4), 271-280.

Mars, M. M., & Rios-Aguilar, C. (2011). Integration or fragmentation? College student citizenship in the global society Education, Knowledge and Economy, 5 (1-2), 29-44., 5(1-2), 29-44.

Mars, M. M. (2010). What’s behind the name? The intensification of academic branding in elite U.S. graduate colleges of business and education. . Education, Knowledge and Economy, 4 (1), 33-56., 4(1), 33-56.

Mars, M. M., & Rios-Aguilar, C. (2010). Academic entrepreneurship (re)defined: Significance and implications for the scholarship of higher education. Higher Education, 59 (4), 441-460, 59(4), 441-460.

Mars, M. M. (2009). Conceptual Boundaries and Pathways: Exploring the Institutional Logics of Higher Education Scholarship on College Student Social Movements and Activism, 1967-2008. Education, Knowledge and Economy, 3(2), 121-140.

Mars, M. M. (2009). Student entrepreneurs as agents of organizational change and social transformation: A grassroots leadership perspective. Journal of Change Management, 9(3), 339-357.

Mars, M. M., & Garrison, S. H. (2009). Socially-oriented ventures and traditional entrepreneurship education models: A case review. Journal of Education for Business, 84 (5), 290-296., 84(5), 290-296.

Mars, M. M., & Hart, J. (2009). Joint Appointments and the Professoriate: Two Houses but no Home? Innovative Higher Education, 34 (1). 19-32., 34(1), 19-32.

Mars, M. M., & Lounsbury, M. (2009). Raging against or with the private marketplace? Logic hybridity and eco-entrepreneurship. Journal of Management Inquiry, 18(1), 4-13..

Mars, M. M., Rhoades, G. D., & Slaughter, S. (2008). The state-sponsored student entrepreneur. The Journal of Higher Education, 79 (6), 638-670., 79(6), 638-670.

Mars, M. M. (2007). The diverse agendas of faculty within an institutionalized model of entrepreneurship education. Journal of Entrepreneurship Education, 10, 43-62.

Mars, M. M., & Ginter, M. (2007). Connecting organizational environments with the instructional technology practices of community college faculty. Community College Review, 34 (4), 324-343., 34(4), 324-343.